“As we look ahead into the next century, leaders will be those who empower others”

 Bill Gates

Karma is the power created by a person’s actions, with regards to his or her destiny. In essence, this philosophy is the Buddhist belief that whatever you do comes back to you. Business leadership is an important role and a focus on karma can contribute to greater profits, as well as producing positive effects for the leader, the team, the community and even our planet. Karma is critical for the affiliate marketing niche. By building a trusted affiliate network and business, people understand their role and do their best to fulfill it.

How can an affiliate network and leaders incorporate karma to achieve this?

Let’s consider the three A’s:


To truly lead, you need to develop trust in those who follow. As a leader you need to be realistic, thoughtful, transparent and honest — in other words, be authentic. This enables a team to honestly discuss issues and combine their skills to create the best strategy to become top affiliates and to create the top affiliate programs.

Artful leadership

Hire well and reward successful contribution. Listen, learn and ask questions all the time. If you’ve recruited effectively, your team will have valuable skills and insights that you do not. Appreciate these talents and encourage each affiliate to think and speak. Be open and discuss ideas and problems within your network respectfully.

What about the art?

At the end of the day you are the leader, the decision maker. By lifting your team and engaging them in the process, you gain access to more opinions to make better informed decisions. The art draws a line through this information to a point where you can and must make a decision, without alienating your team.


When you let others down by not fulfilling your responsibilities, the bond you have created can break. As you expect and require your affiliate network team to be accountable, you must also be. Timelines and pressure are part of any online money making business, and as an affiliate network and leader you must know when, where and what is happening in your business. By being accountable, clear and genuine, your employees and affiliates, and will fall into line. Everyone will feel valued.

And when the three A’s magically combine with a focus on karma, the affiliate marketer can become…

The Transcendental Leader

Imagine your affiliate network is brim full of team members who are hard working and motivated.  They are dedicated to the good of your company and those who work within it. Typical outcomes include an increase in quality output, better service delivery, enhanced availability and a commitment to your network and its values.


Transcendental leadership is the vehicle.

“Outstanding leaders go out of their way to boost the self esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” – Sam Walton

As Bill Gates noted, empowering others is key to great leadership. Transcendental leadership has this at its heart. Following this model, we can see how karma leads and success follows.

Contemplate what being such a leader would do for your business?

Here are 5 steps to embed transcendental leadership into your business.

1) See the invisible, entertain the impossible

Your role as a leader is to lead. You must see the biggest picture; imagine the invisible, even the impossible. As the person responsible for the direction of the affiliate network, your leadership will determine your success or failure. What is this direction? What goals do you want to achieve? How?

Once you understand that, completely imagine and feel your future as part of you, only then can you share it in a way that connects deeply with your team.


2) Hire for advantage and harmony

With the competition of affiliate networks, hiring for advantage is critical. The right skills, traits, experience, even education, matter. However, when you combine what you need with the values that you want, your business can soar to a different level. Each team member has a superior and different talent, contributing what they do best to the greater business vision and betterment of the team… led by you. You are not required to micromanage because each person intimately understands their role. The result transforms single players into a solid business.

To do this requires…

3) Courage

Once you have hired well and set the expectations, you must allow people to do their work. Conscientious team members thrive on trust. If an affiliate sits in a position of uncertainty, they are unable to enter the zone. Once they feel valued as an important contributor, productivity and quality will increase and they will have a stronger connection and more loyalty to your brand.

4) Compassionately challenge

“When people are placed in positions slightly above what they expect, they are apt to excel” – Richard Branson

Transcendental leadership aims to empower and to do this requires challenge. If a team member is able to step up, create opportunities for them to do so. Encourage them to deliver more than they currently are and reenforce positivity. This benefits the business and the individual.

5) Encourage goodness and goodwill

“Expect the good in people and they usually live up to it” – Libby Commerford

Goodwill is an imperative aim for a business and its brand. People will, and do, purchase from certain companies based on goodwill alone. Top candidates will join a company because of these qualities as well. Current staff will give more of themselves, even at less income, to be involved. Big players like Apple, Google, Microsoft and Pepsi have philanthropic arms. This endears these brands to their consumers and creates loyalty in staff. Contribute to your authenticity by donating items or services within your niche.

In a world filled with skepticism, the push towards authenticity, accountability and transcendental leadership in business is real. Where karma leads, success can follow.

How has karma played a roll in your affiliate network? Tell us about some of your experiences in the comments below.